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The Internet provides the best place to market your business, ideas, services and products, provided your web page is optimized to be search engine friendly and geared towards attracting traffic. Websites compete with millions of other sites to gain a good ranking position with search engines and if your site is not Search Engine Optimized (SEO), you may just as well give up the domain. What is Search Engine Optimization (SEO)? It can be defined as the process by which a site’s rankings in the search engines are increased for the keywords it is optimized for. Good SEO keeps both the user and the search engine in mind. Things that look beautiful on your site may have a negative influence on your site’s ranking. Good content ensures return visits. Keyword enriched content ensures that people will find your site. How many people do you know who actually look at the fourth or tenth page of a search engine’s results page? Most people only look at the first ten to twenty search r...

Is fear of the mysterious "Sandbox" a way to prod SEOs into optimizing websites the way Google sees fit?  A closer look at some this curious phenomenon. A few weeks ago, I presented myself with a challenge – to do some Internet sleuthing and get to the bottom of this perplexing condition that newly search engine optimized websites (that’s SEO) face known as the Google Sandbox.  At times this endeavor made me empathize with Captain Ahab chasing his white whale, but unlike Ahab, I’m not going to meet a watery grave today.  ICMediaDirect.com provides SEOs with life jackets – so I got that going for me, which is good.  The obsession to confirm, pin down, and counteract the effects of this Sandbox is proving as difficult and elusive as any whale hunt I’ve ever been on.   Before explaining to the uninitiated just what the Sandbox is exactly, or what it’s purported to be, it warrants mentioning that Google officially neither confirms nor denies it...

What route to take when deciding on an SEO campaign and higher rankings? Outsource to an SEO company or go DIY which can, in some cases be much more affordable and profitable long term. Traffic is a must if any online business is to succeed. Your business can either pay for that traffic through advertising, ezines and other means... Or you can decide to go the SEO route and get all your traffic for free. However in doing so there is first an outlay in costs to get your website highly ranked on all the major search engines. The more ranking you would like to obtain, on multiple pages, using multiple keywords/phrases, the more costly it will be to your business. But the real question, is just how costly?....  And, if you go the D.I.Y SEO route, just how effective will it be and how much money will you save? What is a reasonable cost or the average cost for employing an SEO company? The problem with most SEO companies is the fact that they are literally charging a sm...